Redefining "ROI"

At Legion M, having fun can be good business.

People often ask about the differences between investing in Legion M versus a traditional entertainment company (e.g. Disney, Sony, etc.). There are a lot of differences, and while many of them pertain to the terms of the investment (i.e. level of risk, potential for reward, timeframe for liquidity, etc), most of these differences will go away over time with success. If Legion M is successful, we'll almost certainly go public, and will no longer be an illiquid, high risk/return startup — we'll just be another public company that goes up and down every day with the market.

That said, one of the most important differences between Legion M and traditional entertainment companies is one I'd expect to endure as long as Legion M exists: the fundamentally different way in which we view our relationship with our shareholders. I think it's summed up quite nicely in this section of our SEC filing:

REDEFINING ROI

Most companies view investors simply as a source of capital. For Legion M, they are the foundation of our business. We are a community as well as a corporation, and as a management team, our job is to create value for this community. While many companies define shareholder value solely by dollars and cents, Legion M goes one step further:

FINANCIAL ROI

Legion M’s primary goal is to run a responsible, profitable business that earns money, increases our share price, and provides a financial return for our investors. Financial success is the key to the long-term viability and success of our company.

EMOTIONAL ROI

While financial success is the primary goal for Legion M, we also believe there is more to life than money. In addition to financial return, we strive to give our investors an emotional return for owning shares of our company. We work hard to cultivate a vibrant community for our shareholders, and are constantly seeking ways to take them behind the scenes and create new and exciting opportunities to be a part of the entertainment industry.

The wonderful thing about a fan-owned company is that financial and emotional ROI are not mutually exclusive. Getting our shareholders engaged and excited about our projects isn’t just good fun — it’s also good business. The more engaged and excited our shareholders are, the more buzz and value we create for our projects, which in turn increases the projects' chances of generating a positive financial ROI which in turn benefits the company and all its shareholders.